Marketing yourself as a creative professional can seem daunting. How do you get your name out there? How do you make sure that people are talking about you when your job is all about creating experiences for other people to enjoy?
Whether you’re just starting out or have been in the business for decades, marketing yourself and your brand is an important part of staying competitive. And while it’s true that a lot of photographers still prefer to market themselves through word-of-mouth and networking, there is no denying that having a strong online presence can help your business grow.
In this article, we’ll discuss the three most important things you need to be doing as a photographer to effectively market yourself and grow your business.
As a photographer, you know how much effort goes into taking a photo. You’ve spent hours planning your shoot, scouting locations, perfecting your lighting and equipment, and getting the perfect shot. That’s why it’s so important to showcase your work online with a portfolio website: so that you can share your awesome photos with the world.
A portfolio website is one of the best ways to market yourself as a photographer. It gives potential clients an opportunity to see your work and learn more about you as an artist. When you have a website where people can find out more about what inspires you and view samples of your work, they’ll be much more likely to hire you for their next project!
There are a number of out-of-the-box, ready-made website templates, and builders that can be used to easily set up an online portfolio. But if you want a portfolio that’s unique and truly reflective of your artistic style, you’ll want to get in touch with a web developer. They’ll work with you to create an awesome-looking portfolio that will capture the attention and imagination of potential customers all around the world.
A blog is a great way to build an audience and a community. You can write about topics related to photography, give tips on how to use different types of equipment and software, and share photos from your portfolio… the possibilities are endless!
It’s a great way for your audience to learn more about you and your work and will help them connect with you on a deeper level. This is crucial for building trust and establishing a long-lasting relationship between artist and their audience.
If your blog takes off, you could even be able to make money off of it by selling ads around your content or sponsored posts with brands that share similar values.
Your website is where you can build a relationship with potential clients before they ever hire you. You can include information about yourself that helps people connect with who you are and why they should choose you. And when someone does hire you, having a website makes it easy for them to book an appointment or contact you directly. You can include forms and some sign-up whereby you’ll start to compile email addresses as people reach out to you with their inquiries or booking requests.
All three of the most important thing for marketing yourself as a photographer have one thing in common: they all require a website. There are a number of drag-and-drop website builders and templates that can be used to create a website. But if you want something that will help you stand out from the hordes of online photographers with ready-made websites, it’s worth getting a professional to develop a website for you.
I’ll help you create a custom website that is truly reflective of your artistic style and incorporates all the functionality you require: an attractive portfolio/photo reel, a blog, and forms for communicating with your customers and clients.
Find your audience, refine your product, and create solutions for your customers in the first of your two free consultations.